Mobile Monday Paris

A short feedback from the last mobile monday Paris. It was very interesting as the other times.

Stephane Delbecque presented Yahoo offer for the world cup. Yahoo has purchased the rights of the world cup from FIFA and they will propose plenty of services. The most attractive is probably the free SMS alert.
Yahoo will make sure that nobody else is using the world cup trademarks. About the FIFA trademark, I read a good article in the French magazine Capital and the ambush marketing - like pepsi are doing. I'll write a post about it later.

They were other presentations of mobitype (blogs), medialive (DRM) and the PACA mobile center.
I like the idea of the PACA mobile center. Today the development of mobile phones applications is very complex due to the numerous heterogeneous configurations. The PACA mobile center gives access to a pool of handsets and testing facilities for application developers. It is a smart and cost effective way of validating applications on multiple handsets - which is a nightmare today!

Finally, Catherine Ramier presented an artistic interactive exhibition. Very good! Amazing to see how her show caught the attention of the audience.

Next Mobile monday will be on July 3rd...